Module 2 · Lesson 8 of 37

BIMI: Brand Indicators

Part of The Complete Email Deliverability Course — Email Authentication Protocols.

BIMI displays your brand logo next to emails in supporting clients.

Two certificate types:

  • VMC (Verified Mark Certificate) — Requires registered trademark, ~$1,500+/year, shows blue checkmark in Gmail
  • CMC (Common Mark Certificate) — No trademark needed, ~$700-1,200/year, logo without checkmark

Provider support (2025-2026):

  • ✅ Gmail (VMC or CMC required)
  • ✅ Yahoo Mail (self-asserted, no certificate needed)
  • ✅ Apple Mail (VMC required)
  • ✅ Fastmail (self-asserted)
  • ❌ Microsoft Outlook (not supported)

Prerequisite: DMARC at p=quarantine (pct=100) or p=reject.

SVG requirements: Tiny Portable/Secure format, square, max 32KB, no scripts or animations.

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Beat · paid monitoring

A heartbeat for your email.

Beat runs every check on this site on a schedule — 41 checks, 34 blacklists, real inbox placement — and the moment something breaks it tells you what broke, why it matters, and the exact fix.

example.comWatching
  • SPFpass
  • DKIMpass
  • DMARCp=none
  • Blacklists0 of 34

Illustrative. Your domain, every few hours.

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