CAN-SPAM (United States) — Opt-out law:
- No false headers or deceptive subject lines
- Identify as an ad, include physical address
- Honor opt-outs within 10 business days
- Penalties: up to $51,744-$53,088 per email
GDPR (European Union) — Consent-based:
- Consent must be freely given, specific, informed
- No pre-ticked boxes
- Penalties: €20 million or 4% of global turnover
- Largest email fine: TIM (Italy) at €27.8 million
CASL (Canada) — Among world's strictest:
- Express consent: explicit opt-in, permanent until withdrawn
- Implied consent: limited to 2 years (business) / 6 months (inquiry)
- Penalties: $10 million per violation
🌍 Global strategy: Comply with the strictest applicable law (usually GDPR or CASL).
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