Glossary · Authentication
Verified Mark Certificate
A BIMI mark certificate for a registered trademark or government mark, issued after the certification authority verifies the organization and the trademark.
What it means
A VMC is the more rigorous of the two mark certificates. To get one, the logo must be a registered trademark with an office recognized by VMC issuers (or a government mark), and the issuing authority validates both the organization and the mark. Google notes trademark registration itself can take 6 to 12 months.
In Gmail, mail from a domain with a VMC shows the logo and a checkmark next to the sender. Google recommends a VMC over a CMC where possible.
Related terms
On this site
Sources
What this definition rests on. The wording is ours; the facts are theirs.
- Google Workspace Admin Help: Set up BIMIknowledge.workspace.google.com
- BIMI Group: Understanding BIMI certificate typesbimigroup.org
- BIMI Group: Mark Verifying Authority FAQsbimigroup.org
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