Module 3 ยท Lesson 12 of 37

Monitoring Tools & Blocklists

Part of The Complete Email Deliverability Course โ€” IP & Domain Reputation.

Google Postmaster Tools V2 (Oct 2025):

  • Replaced "High/Medium/Low/Bad" with binary Compliance Status
  • Shows Pass/Fail for each requirement
  • Spam Rate graph with 0.10% and 0.30% thresholds

Microsoft SNDS: Traffic-light system per IP:

  • ๐ŸŸข Green: <10% flagged
  • ๐ŸŸก Yellow: 10-90% flagged
  • ๐Ÿ”ด Red: >90% flagged

Key Blocklists:

  • Spamhaus โ€” Most impactful, protects 3+ billion mailboxes
    • SBL (spam IPs), XBL (compromised), PBL (policy), DBL (domains)
  • Barracuda BRBL โ€” Smaller ISPs and enterprises
  • SURBL / URIBL โ€” URL/domain blocklists in email content

๐ŸŽฏ Cardinal rule: Fix the root cause BEFORE requesting delisting.

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Beat ยท paid monitoring

A heartbeat for your email.

Beat runs every check on this site on a schedule โ€” 41 checks, 34 blacklists, real inbox placement โ€” and the moment something breaks it tells you what broke, why it matters, and the exact fix.

example.comWatching
  • SPFpass
  • DKIMpass
  • DMARCp=none
  • Blacklists0 of 34

Illustrative. Your domain, every few hours.

Also from us:Pulse โ€” your own sending infrastructureConsulting โ€” $65/hr, no retainer