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Module 6 · Lesson 19 of 37

Engagement-Based Segmentation

Part of The Complete Email Deliverability Course — Sending Practices & Optimization.

Segmentation directly improves domain reputation because ISPs see consistently high interaction rates.

Tier Criteria Strategy
🏆 VIP Opened/clicked within 30 days Full frequency; first during warmup
✅ Engaged Activity within 30-60 days Standard frequency
⚠️ Moderate Activity within 60-90 days Reduced frequency; test variations
🔶 At-Risk No engagement 90-120 days Re-engagement campaigns only
🔴 Inactive No engagement 120-180+ days Sunset/suppress

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Beat · paid monitoring

A heartbeat for your email.

Beat runs every check on this site on a schedule — 41 checks, 34 blacklists, real inbox placement — and the moment something breaks it tells you what broke, why it matters, and the exact fix.

Get early access to BeatSee what Beat watches
example.comWatching
  • SPFpass
  • DKIMpass
  • DMARCp=none
  • Blacklists0 of 34

Illustrative. Your domain, every few hours.

Also from us:Pulse — your own sending infrastructureConsulting — $65/hr, no retainer