MailVitalsEmail deliverability
Sign inEarly access
Module 3 · Lesson 9 of 37

Shared vs. Dedicated IPs

Part of The Complete Email Deliverability Course — IP & Domain Reputation.

Use shared IP when:

  • Sending < 100,000 emails/month
  • Sending irregularly or just starting out
  • No warmup needed, benefit from ESP's pool

Use dedicated IP when:

  • Sending > 100,000-250,000 emails/month consistently
  • Need full control over reputation
  • Must warm over 2-4 weeks

⚠️ If you go 30+ days without sending, reputation data is lost and you'll need to re-warm.

Sign in to keep track of what you have read.

Beat · paid monitoring

A heartbeat for your email.

Beat runs every check on this site on a schedule — 41 checks, 34 blacklists, real inbox placement — and the moment something breaks it tells you what broke, why it matters, and the exact fix.

Get early access to BeatSee what Beat watches
example.comWatching
  • SPFpass
  • DKIMpass
  • DMARCp=none
  • Blacklists0 of 34

Illustrative. Your domain, every few hours.

Also from us:Pulse — your own sending infrastructureConsulting — $65/hr, no retainer