Unsubscribe footer generator

Who is sending, and how to opt out

Everything here stays in your browser. The footer is built as you type.

What the rules say

What the sources below state, in summary. Which of them apply to your mail depends on where you and your recipients are; read the source for the exact wording.

United States: CAN-SPAM

• The FTC's guide says the law makes no exception for business-to-business email, and that each separate email in violation is subject to penalties of up to $53,088.
• The message must include your valid physical postal address: a current street address, a post office box registered with the U.S. Postal Service, or a private mailbox registered with a commercial mail receiving agency under Postal Service rules.
• It must include a clear and conspicuous explanation of how to opt out of future marketing email, with a return email address or another easy Internet-based way to do it. A menu of choices is allowed if it includes stopping all marketing messages.
• The opt-out must keep working for at least 30 days after you send, and requests must be honoured within 10 business days. You cannot charge a fee, ask for personal information beyond an email address, or require more than a reply email or a visit to a single web page.
• The message must disclose clearly and conspicuously that it is an advertisement. The optional line above is one way to say it; where it goes is your call.

European Union and France

• The ePrivacy Directive (Article 13) allows email marketing to individuals with their prior consent, or to existing customers for similar products when they can object easily and free of charge, both when their address is collected and in each message. It prohibits marketing email that disguises or conceals the sender's identity, or that has no valid address to which the recipient can send a request to stop.
• The CNIL applies this in France: consumers must have consented beforehand. For professionals, a message whose subject relates to the recipient's job may be sent without prior consent, provided they were informed and able to object. In every case each message must show the sender's identity and offer a simple, free way to refuse further messages.
• Under the GDPR (Article 21), a person may object to direct marketing at any time, and their data is then no longer processed for it. That right must be brought to their attention explicitly, clearly and separately from other information, at the latest at the first communication.
• When the address was not collected from the person, Article 14 requires the information about the processing to be given at the latest at the first communication. A footer can link to it: that is what the privacy notice field is for.

Gmail

• For senders of 5,000 or more messages a day to Gmail accounts, Gmail's sender guidelines require marketing and subscribed messages to support one-click unsubscribe, through the List-Unsubscribe and List-Unsubscribe-Post headers (RFC 2369 and RFC 8058), and to include a clearly visible unsubscribe link in the body. The headers are set by your sending tool; a footer cannot add them.