CASL
Canada's anti-spam law: commercial electronic messages need express or implied consent, sender identification and an unsubscribe that works within 10 business days.
What it means
CASL prohibits sending a commercial electronic message unless the recipient has consented, expressly or impliedly, and the message identifies the sender, gives contact information and includes an unsubscribe mechanism. The contact details and unsubscribe address must stay valid for at least 60 days after sending, and unsubscribe requests must take effect without delay and within 10 business days.
Implied consent covers defined cases: an existing business relationship (for example a purchase in the previous two years or an inquiry in the previous six months) and an address conspicuously published without a statement refusing messages, when the message relates to the person's business role.
The Act sets maximum administrative penalties of $1,000,000 per violation for an individual and $10,000,000 for any other person.
Related terms
On this site
Sources
What this definition rests on. The wording is ours; the facts are theirs.
- Justice Laws Website: Canada's anti-spam legislation (S.C. 2010, c. 23)laws-lois.justice.gc.ca
- M3AAWG Position on Selling Email Address Lists (June 2019)m3aawg.org
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