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Email verifier waterfall calculator

Price a chain of email verifiers and find the cheapest order to run them in.

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Your list and your verifiers

Your assumptionThe two verifiers below are made-up examples with made-up prices and shares, there so the tool shows something. They describe no real service. Replace them with the prices you pay and the shares you see in your own results.

Your assumption
  1. 1. Verifier A
    Your assumption
    %Your assumption
    %Your assumption

    Unknown: 10%.

    Optional: the shares it gets on another verifier's unknowns, used only when it is not first. Leave both empty to use the shares above.

    %
    %
    Your assumption
  2. 2. Verifier B
    Your assumption
    %Your assumption
    %Your assumption

    Unknown: 8%.

    Optional: the shares it gets on another verifier's unknowns, used only when it is not first. Leave both empty to use the shares above.

    %Your assumption
    %Your assumption
    Your assumption
Up to 5. They run in the order listed; the cheapest order is worked out below.

The waterfall

Cheapest orderVerifier A, then Verifier BThe order you entered.
Cost per valid address0.00564
Total cost44.00
Still unknown500Of 10,000, after every verifier.

Step by step, cheapest order

Each verifier in turn: addresses checked, results and cost
StepCheckedValidInvalidUnknown, passed onCost
1. Verifier A10,0007,5001,5001,00040.00
2. Verifier B1,0003002005004.00
Total7,8001,70050044.00

Every order, cheapest per valid address first

Every order of the verifiers, ranked by cost per valid address
OrderCost per validTotal costValidStill unknown
Verifier A, then Verifier B (yours)0.0056444.007,800500
Verifier B, then Verifier A0.0089376.808,60080

What the arithmetic assumes

  • Each verifier marks the share of addresses you entered as valid and invalid, and the rest unknown. Only the unknowns go on to the next verifier.
  • A verifier that is not first gets another verifier's unknowns. Those tend to be the hard cases (catch-all domains, servers that do not answer), so it may resolve fewer of them than of a fresh list. Its "on unknowns" shares are used there; left empty, its fresh-list shares are used, which may flatter it.
  • Counts are expected values from your shares, rounded for display, and costs are in whatever currency you entered prices in. "Cost per valid" divides the total cost by the addresses marked valid.

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What is a verifier waterfall?

A verifier waterfall runs a list through several email verification services in turn. The first checks every address; only the addresses it could not decide, its unknowns, go on to the second, and so on. Because each later verifier sees fewer addresses, the order changes what the whole chain costs and how many addresses end up confirmed valid.

Reading the result

Enter the list size and, for each verifier you use, its price per check and the shares it marks valid and invalid. The calculator runs every order of your stack and ranks them by cost per valid address. The step table shows what each verifier checks, resolves and passes on. Every figure comes from what you entered; none comes from a verifier.

What changes the answer

  • Unknowns are the hard addresses

    What a first verifier cannot decide is often a catch-all domain or a server that does not answer, and a second verifier may struggle with the same addresses. Enter shares measured on unknowns where you have them; fresh-list shares can overstate the gain.

  • Free unknown results

    Some services do not charge for an address they return as unknown. Tick or untick it per verifier: it can move an expensive but accurate verifier to the front.

  • Cheapest is not always most valid

    The order with the lowest cost per valid address can leave more addresses unknown than another. The ranking table shows both, so you can trade one for the other.

  • A verifier that earns nothing

    If removing a verifier barely changes the valid count, it may cost more than it adds. Remove it from the list and compare the totals.

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→ dashboard ready on https://pulse.yourdomain.com
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