Reputation recovery

What it means

Providers describe recovery as time plus changed behaviour. Google's Postmaster Tools advice is to avoid the sending behaviours behind a low reputation and wait for the domain or IP to recover; its FAQ says bulk senders become eligible for mitigation again once their spam rate stays below 0.3% for 7 consecutive days.

The usual sequence: find the cause (a list source, a compromised account, a content or frequency change), stop it, and suppress the risky segment. Then mail the most engaged recipients first and raise volume gradually, as Google advises for any increase. Where a blocklist is involved, request removal only after the fix. Spamhaus describes a permission pass as a way to rebuild a list that collected bad addresses.

Switching to a lookalike domain to get around a damaged reputation is, in M3AAWG's words, what spammers do.